A geocode is the latitudinal and longitudinal coordinates of a physical location and differs from an address as it is universally standardized, and doesn’t need to adhere to regional formatting.
Let’s say your contact has the following mailing address:
1481 W 2nd St Washington, NC 27889
What geocode would be issued if you were to misspell ‘Washington’, leave out the street direction or state, and put in the wrong zip code? (2nd street and the city of Washington are some of the most popular street and city names.) APIs that issue geocodes without address verification can issue irrelevant geocodes. However, our solution corrects addresses to identify their true positioning, then captures their geocode.